FIERCELY FEMININE. BODY PROUD
fashion and style driven boutique style online store focused on fiercely feminine clothing from sizes Audacious US 14 to Gorgeous US 32
and customisation for all sizes.
Focusing on ways to control waste
with high regard to value for labour.
Varatanu (var - ta - nu) वरतनु - voluptuous
we believe that Shakti isn’t gendered, and it is at the heart of how we reimagine our fashion. We want to create clothing that talks to the Shakti within all
of us, without being bogged down by our masculine energy. We are all, Varatanu.
The philosophy of worshipping Shakti - or the feminine energy, has always existed throughout the centuries. The feminine energy is complete, enigmatic and powerful - and it is devoid of physical constructs. Over time, we seem to have become enmeshed in the thought that restricts the feminine to a particular form or with restrictive definitions of what it means to be feminine. We want to use Profusion to promote the idea that Shakti, femininity, can exist in many forms, and she needs to be celebrated in all her forms. We want to see her being celebrated by learning to love our bodies. We want to show the world that voluptuousness means grace, it means being healthy, it means being brave enough to step out of the restrictive, rigid boxes we are put into. We also believe that Shakti isn’t gendered, and it is at the heart of how we reimagine our fashion. We want to create clothing that talks to the Shakti within all of us, without being bogged down by our masculine energy that is always questioning norms and acts as a catalyst to rules and discipline.
the zero waste shop is our emotional investment in making products and garments from our own production waste. Globally humans produce 13 million tons of textile waste each year
ZeWaSho - The Zero Waste Shop is our minute effort to be better - better humans
our core values come from very basic human responses that arise from the space with live in
our clothing design need comes from our constant quest into our spiritual journey. a lot of it has to do with our eternal connections with the people we work with , the people we work for , you and I
we all are trying to find that one connection with our roots - with the universe - in hopes we will collectively find peace