"For as long as I can remember, fashion has been one of the least inclusive mainstream spaces. Millions of people engage in this space everyday. Yet, we get to shop among such a small spectrum of sizes. The overall shopping vibe is also not friendly to anyone exceeding a size XL.
From my 20s’ onwards, I began actively seeking out fashion brands that were breaking the status quo. But what I discovered is that brands mostly operated in a “safe” size range. Eventually they would tag on a few larger sizes, as an afterthought. This means one has to shed a lot of weight to fit into clothing of your taste.
Well, in 2022, I was thrilled to discover Profusion Fashions, an online boutique brand that launched with inclusive sizing from Day 1. The brand houses sizes “audacious US 14/L to radiant US 28/7XL”. “We have a size chart in adjectives – Audacious, Confident, Spirited, Secure, Courageous, Bold, Graceful and Radiant sizes – in that order,” explains Co-founder Prachi. Their approach to closing the fashion size deficit got me very excited!
I was really excited to understand the thinking behind launching a size-inclusive brand that makes such flattering, funky, fierce clothing. Here’s what an honest conversation with Prachi Kuchroo and her partner-in-crime Ruchi, revealed…" writes Merril Diniz
For the full coverage on our brand, read full blog post here https://merrildiniz.wordpress.com/2022/02/17/celebrating-sexy-sustainable-inclusive-fashion/
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A Goan by birth and in spirit. Writer at heart. Loves spending time in nature, writing on issues and ideas I care about Communications professional working to craft a safer, nicer planet.
Proud, loving SODA (Sibling of a deaf adult).
Member of the Capital City Minstrels and Paranjothi Academy Chorus, Mumbai. Travelled to Europe for a magical 40-day music tour. Striving to live a mindful, conscious, kind, zero-waste lifestyle.
Part of a series featuring women and their lockdown experiences/ learnings triggered by the Covid19 pandemic
On #WorldMenstrualHealth Day, spoke about my belief in Ayurveda being a transformative solution in relieving common menstrual and reproductive health issues in this wonderful video curated by Gynoveda
