top of page

Brand Feature: Profusion Fashions in TheBnbMag

We got featured in thebnbmag!

"In the current fashion lexicon, “inclusivity” is on par with “sustainable” in terms of usage. Brands are going all out to claim both of these titles, with only a little “greenwashing” and without really trying to meet every body type, shape, and size.

Profusion is a personal journey of soul sisters Prachi and Ruchi who wanted to construct an online store that was particularly crafted and developed to accentuate the voluptuous figure rather than merely scaling up a size.

Following the initial collection, profusion decided to develop our own eco-inclusive voyage - l ZeWaSho Shop l Eco-friendly textiles l Labor Dignity l Pay attention to femininity rather than gender"

For the entire article download on

5 views0 comments